Thương mại điện tử
1/9/2019 6:04:01 PM  383 

Cung cấp các kiến thức về về thương mại điện tử, mua bán online, giới thiệu sản phẩm, dịch vụ online, xây dựng một gian hàng trực tuyến, thu hút được nhiều người vào xem và mua hàng.

 Course Notes to

 

E-COMMERCE

 

Dr. Dao NamAnh

 

 Bài giảng Khóa học

 

THƯƠNG MẠI ĐIỆN TỬ

 

Ts. Đào NamAnh

 

Objective

The course focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. This course addresses relationships among marketing, promotion, customer service, user interaction, purchasing methods and secure transactions, payment gateways, inventory control, shipping and order information, and site performance testing and evaluation.

MỤC ĐÍCH

Cung cấp các kiến thức về về thương mại điện tử, mua bán online, giới thiệu sản phẩm, dịch vụ online, xây dựng một gian hàng trực tuyến, thu hút được nhiều người vào xem và mua hàng.

Prerequisites

Web programming

ĐIỀU KIỆN

Lập trình web

Course Outline NỘI DUNG MÔN HỌC
  1. Khái niềm về thương mại điện tử
     
  2. Nghiên cứu thị trường
     
  3. Marketing trực tuyến
     
  4. Cơ sở pháp lý
     
  5. Bảo mật, an ninh trên mạng
     
  6. Thanh toán trực tuyến
     
  7. Quan hệ khách hàng
     
  8. Thiết kế data model web thương mại điện tử
     
  9. Data flow diagram thương mại điện tử
     
  10. Thiết kế ứng dụng thương mại điện tử

Grading

A combination of diligence (10%)
and short tests (30%), 
individual projects and their presentations (60%).

ĐÁNH GIÁ

Chuyên cần  (10%), 
Các bài kiểm tra ngắn(30%)
Dự án cá nhân và trình bày (60%)

Recommended texts

TÀI LIỆU THAM KHẢO

  • Kiến thức thương mại điện tử, Ts. Nguyễn Đăng Hậu
  • Giáo trình thương mại điện tửdành cho doanh nghiệp, Ths Dương Tố Dung

Interesting links

CÁC TRANG WEB HỮU ÍCH


General Reference Sites

Ecommerce Webopedia -- Use this site to look up e-commerce terms.
http://e-comm.webopedia.com/

Collection of glossaries from eComInfoCenter (click on eCOM HELP!--Teminology--Glossaries)
http://www.ecominfocenter.com/

Internet Glossary from CommerceNet
http://www.commerce.net/resources/glossary.html

10 Questions on eCommerce (CNET)
http://builder.cnet.com/Business/Ecommerce20/

Electronic Commerce: A Beginner’s Guide (from About.com)
http://ecommerce.about.com/smallbusiness/ecommerce/library/weekly/aa030600a.htm

A Beginner’s Guide to B2B Electronic Commerce
http://ecommerce.about.com/smallbusiness/ecommerce/library/weekly/aa021600a.htm

eCommerce Tutorial from Webmonkey
http://hotwired.lycos.com/webmonkey/e-business/tutorials/tutorial3.html

eCommerce Tutorial from eSlipstream
http://www.eslipstream.com/

eCommerce Guidebook --Also contains a tutorial
http://www.online%2Dcommerce.com/

Larry Press’ page of eCommerce Programs at Universities
http://som.csudh.edu/fac/lpress/temp/ecommercedocs/university.htm

ISWorld Net’s Electronic Commerce Course page
http://www.isworld.org/isworld/ecourse/

Marketing and Selling on the Web

Sell it on the Web
http://sellitontheweb.com/

E-Commerce 101 -- How to set up a Web store
http://sellitontheweb.com/ezine/webstore101.shtml

Storefront Hosting From Yahoo
http://store.yahoo.com

Storefront Hosting from Merchandizer
http://www.merchandizer.com

Bigstep.com -- Build your business on the Web
http://www.bigstep.com/

About.com --Web Marketing
http://sbinformation.about.com/smallbusiness/sbinformation/msub51.htm

Onvia.com--Small business exchange for buying and selling services
http://www.onvia.com/

Wilson Web Marketing Information Center--Links to thousands of articles on effective Web marketing
http://wilsonweb.com/webmarket/


Auction Sites for Consumers

Ebay
http://www.ebay.com/

Yahoo Auctions
http://auctions.yahoo.com/

Ubid
http://www.ubid.com/

Egghead.com
http://www.egghead.com

Klik-Klok Productions--Interesting site since it is one of a few sites that uses an online Dutch Auction
http://www.klik-klok.com
 

Auction Sites for Businesses

Bocat--Guide to the best B2B sites
http://www.bocat.com/

800mph--Links to numerous auction sites
http://800mph.com/links.html

Tradeout--Leading online marketplace for buying and selling excess inventory and idle assets
http://www.tradeout.com/

Buyers.gov--U.S. Government site created for electronic procurement from business
http://www.buyers.gov/

Bidline.com--Publishes government bids from all over the world
http://www.bidline.com/govcon.html

Internet Privacy and Trust Assurance

PrivaGate.com--Internet Privacy Gateway provides links to numerous sites dealing with Internet privacy, trust, and e-Commerce assurance
http://privagate.com/

VeriSign --Internet trust services
http://www.verisign.com/

TRUSTe--Major privacy seal on the Internet
http://www.truste.org

eCommerce Law Links from eLibrary
http://www.ecom.cmu.edu/resources/elibrary/ecllinks.shtml

PrivacyX.com
https://www.privacyx.com/

ePayments

ePaynews.com--ePayments resource center
http://www.epaynews.com/

ePayment Links from eLibrary--Vast collection of useful links
http://www.ecom.cmu.edu/resources/elibrary/epaylinks.shtml

Links Relative to Smart Cards and Electronic Payment Systems
http://www.dice.ucl.ac.be/crypto/card.html

Digital Currencies--from Telecom Information Resources on the Internet
http://china.si.umich.edu/telecom/net-commerce-digital-money.html

PayPal--Send and receive payments online safely
http://www.paypal.com/

eCash Technologies
http://www.digicash.com

Microsoft Passport
http://www.passport.com/

Virtual Wallet from Visa
http://www.visa.com/nt/sec/no_shock/virt_wallet_L.html

Smart Card Resource Center
http://www.smart-card.com/

EntryPoint eWallet
http://www.entrypoint.com/

Web ATM
http://www.webatm.com/

Cybercash
http://www.cybercash.com/

Summary of E-Commerce and digital signature legislation
http://www.mbc.com/ecommerce.html

Secure Electronic Transactions (SET) from MasterCard
http://www.mastercard.com/shoponline/set/set.html

Introduction to Cryptography--Includes discussion of digital certificates and digital signatures
http://www.pgpi.org/doc/pgpintro

More...

An Overview of Some Relevant Websites for Electronic Commerce Courses
http://academic.brooklyn.cuny.edu/economic/friedman/ecommercewebsites.htm

 

 
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